The 388 ‘Casino’ uses a pedigree race hull with a luxury interior to compliment her stylish lines, she is designed to have a twin engine configuration, however the engine bay is such that a triple configuration maybe shoehorned into place.  Aimed for the worlds most prestigious marinas Casino can most certainly hold her own against any competitor.

The Viper 50 ‘Predator’ was designed to combine a high performance hull with luxury and comfort destined for its interior.   The hull is capable of housing triple V10’s, giving an estimated top speed of 110 mph, however the twin V10 version is more than enough performance for the average boat owner.   It is planned to have a state of the art cockpit/saloon layout, with below deck providing 4 – 6 berths with a superbly equipped galley and spacious heads.  Access is provided via the cockpit roof which slides into and stores itself in a compartment within the engine bay cover.   Predominately aimed for the American market, Predator has drawn a worldwide interest. 

The 50′ Cat for the USA version of World Enduro Racing (American name to be finalised) has now become the 54′ Cat to meet the critera of the American market.   With every growing demands for powered catamarans, Viper has designed the 54′ Shadow, again built for style and performance, Shadow caters for the widest spectrum of customers, she can be fitted out for competition with a very competitive performance, however a luxury interior will be available to cater for the customer who is looking for something very different.

Recession is the best time to invest in branding, why? Well, when money is tight people tend to cling to their wallet.   They think twice before spending their hard-earned money and thus they intensely study a product now, more than ever.   From a branding perspective this thinking helps in brand building.    So, think strategically and work towards to make your brand more visible now.

A Brand is the face of your company.   It represents the services that your company promises.  What comes to your mind when you think branding? An attractive logo? A catchphrase?  If branding positioning is done correctly, it can catapult your business to new heights.  Thus, positioning a Brand is very important in terms of gaining peoples confidence and winning the Brand Race…

Brand positioning is a must in recession because

Expresses you uniqueness

Increases the value of your brand

Makes you brand widely visible

Once your Brand is widely accepted people will defend it when it is at stake.

Axing Marketing Budget – Bad Idea

In tough economic times, everyone is looking for ways to cut down costs; however it is advisable that you resist slashing the marketing budget, the reasoning being “Visibility Loss”.  If you stop marketing you will lose visibility and if you lose visibility you lose your market share.   Remember, when out of sight you are out of mind.  Thus instead of cutting marketing costs, think of cost-effective ideas to stay top of mind. Branding during recession is essential…..

Extracts from Entrepreneur Connect. http://ping.fm/K4INf

A little bit about World Enduro Racing, who we are and what we do.

After many years as a designer, which in recent years concentrated on designing and building powerboats, ( www.vipermarinegroup.com ) and after designing a F1 powerboat (which eventually is known as the WER F1 Enduro), we thought to ourselves, that companies spend a fortune on advertising in motorsport, and years getting their company’s brand a household name, we came come up with an idea that allows company’s to advertise within the racing world, without the vast expense that goes with it.

We created our own website www.worldenduroracing.com .  What we offer on the site is

12 months, 24/7, World Wide Advertising.
Brand Awareness at a very prestigious level.
Becoming a part of a very Exclusive Business Directory.
Unique Networking Opportunities.
Your own advertising area on the site, with unlimited updates.
Unlimited articles, news and promotions on the WER news page.
A fully branded F1 WER race boat, which can be included in your own advertising campaigns.

To see how the site and race works click on the link which will take you to the WER site and at the same time helps Viper Marine Group move up the leader board. www.worldenduroracing.com/racer/viper-marine-group?score=true

Here is a clip taken in Plymouth, South Devon of a 14′ Viper Jet Boat

http://www.youtube.com/watch?v=_gBDxKAxYlI

Hello my name is Juliana but my friends call me Julie, I hope you like what I have to say !!